![]() Specific retailers will be announced as development continues, Coates says. Top Golf is designed to offer that experience.” “You need to give people a reason to want to leave their house and come to your store – and that means you need to offer them something they just can’t get online. “If you’re running a brick-and-mortar store, you need something to compete against Amazon and other online retailers,” he says. A two story building beside the main facility will be developed into what Coates describes as an “experiential retail” space, which will also include live music and entertainment. When it’s complete, the 25-acre complex at Sockanosset Cross Road will include a 470 car parking lot, three levels of golfing pavilions, two bars, and a restaurant. Of course, there will be more to do at Top Golf than hit balls. “Everyone is sitting together, laughing, drinking, taking turns to go up and hit their ball while everyone else cheers for them,” he says. “She’s not usually a big golfer, but by the end of it she was the one who wanted to book another hour.”Ĭoates says that the experience is more similar to a bowling night than a traditional game of golf. ![]() “We took a family trip to Florida recently and I convinced my wife to travel a little out of the way to visit the one in Tampa so I could get an idea of what this will look like when it’s finished,” he relates. The Carpionato Group’s Frank Montanaro has also experienced some surprising Top Golf reversals. And you should see the look on a kid’s face when they beat their dad at golf for the first time.” “And I’ve seen it happen that dad will try to show off how far he can drive the ball and he ends up missing all the holes, so the kids win because they’ve been playing with a better strategy. “There are plenty of times when families will go out to Top Golf where dad is a golfer and nobody else in the family really plays,” he explains. Coates says that the tool can make a round of golf into child’s play… literally. Another advantage at the player’s disposal is Toptracer, a computerized ball-tracking program that allows golfers to refine their aim, as well as enabling a variety of different game modes. These holes have been considerably scaled up, however, making aiming a bit easier. The series of 125 foot poles which currently line the perimeter will eventually become supports for a large net designed to prevent golf balls from raining down on Route 37. Parties of golfers can book one of the facility’s 102 climate-controlled balconies and take turns competing to hit their ball into one of several illuminated holes on the field. The rules of play seem to borrow elements of both a driving range and traditional golf. In 2021, it merged with American-based golf giant Callaway to become Top Golf Callaway Brands. The chain has expanded rapidly since having been founded in the United Kingdom in 2000. ![]() “It’s less a place for serious athletic competition than somewhere for family outings, birthday parties, cooperate team-building events – honestly, anything from a bachelorette party to a bar mitzvah.” “This isn’t ‘golf.’ It’s a high-tech, ‘golf entertainment’ experience,” Coates explains. ![]() Instead, Coates (President of the Carpionato Group, that will lease the facility to Top Golf) says that the venue will offer visitors an entirely unique golfing experience. A glance at the size of the facility is enough to rule out mini golf, too. ![]() “It’s not a golf course or a driving range” says Kelly Coates, taking the two most obvious answers out of the running. In all cases, the answer is the same: Top Golf. Search Google for “What are they building with those giant poles?” and you’ll find confused citizens all the way from Fishers, Indiana, to Charlotte, North Carolina, asking the same question that has been puzzling passers-by in Garden City lately. ![]()
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